As a writer who has just taken my writing seriously, I’ve realized that, as much as I write, I’ve to read the works of other writers and learn from their experiences and knowledge, not necessarily to ‘copycat’ their styles or works.
The best place to discover writers and explore their writings is the Internet. There are countless writers over here on the Internet, many of whom are truly inspiring, and some of whom are self-promoters, paid-to-write or service promoters.
Whatever a writer’s motives and objectives may be, they have the right to be who they want to be.
However, I was disappointed to see that, a significant number of writers, whom I’ve seen on the Internet, play with their readers, the same game, which most politicians play with voters.
Politicians, especially in the so-called third world, would resort to diplomatic bribery for voters with physical cash and by other means, just to win their votes. I don’t see why writers should allow themselves to be seen as such.
But wait! How do writers also resor to diplomatic bribery with their readers for readership? That’s what I’m going to share with you. Your patience is, therefore, appreciated.
Try to google “Best Writers”, after reading this post, or click here. Open the links that lead to their respective sites. One of the prominent things you’ll observe is their “Call to Action”. Such us “Subscribe to us, and receive an e-book, “for free”.
If you have an e-book to give away “for free”, why should you associate that to subscribing to your mailing list?
Among other things with which a visitor to your website can’t help but sign up for your updates is to:
- Ensure you have a clean website.
- Ensure you have a well-designed theme with a nice layout.
- Remember to furnish your blog with quality and authentic content.
Rather than self-promotion and.. allow me to call it fake “free gifts”.
An e-book given to a visitor in return for their subscription to our blog and come back is no different from paying them cash asking them to subscribe to our blog and hopefully remain a loyal reader.
Anyone who signs up to a mailing list to get a free e-book, is likely to unsubscribe from the mailing list, if:
- He finds your e-book another self-promotional.
- He finds your site lacking in content quality.
A simple call to action like “Enter your email address to subscribe to this blog and receive notifications of new posts by email.” should be enough to get me subscribed to your mailing list, provided that you provide quality content.
If you are a writer and are desperate to building readership, you may do it the way Jeff Goins Writer did it. Give your visitor the option for newsletters and give them quality content.
Alternatively, you may let your free gift be a surprise to your new subscriber, and I will be your loyal reader forever!
Are you a writer who follows the above-mentioned strategy to build a “readership”? Please disagree with me, by commenting below. Have you ever been “bribed” to sign up to a mailing list? Share with us how it happened.